(BPM 21st Century) Best Practices in Marketing During 21st Century

Course Description:

Marketing in the 21st century is very different from its early beginnings. Today's marketers have more choices in terms of support, media opportunities, and communications. They also have more competition from varied sources, especially as the Internet has made it possible for companies around the globe to compete virtually.

This workshop is designed by ALTANMYA to introduce trainees to the 10 most important transformations in Marketing in the 21st century, which “Philip Kotler” spoke about in his famous book “Marketing Management”, and to provide trainees with the practical application of the laws that shape marketing as they affect marketers in the delivery of their marketing strategy.

Attending this workshop is as beneficial as reading Philip Kotler's Marketing Management book.

Course Outlines:

  1. Latest Trends in Marketing in the 21st Century - Theory & Practice
  2. Marketing as a Responsibility
  3. Customer Care
  4. The concept of Niche Market
  5. Concept of Competitive Advantage
  6. Indisputable Laws of Marketing
  7. Consumer Behavior
  8. The Importance of Content Marketing
  9. Advantages of Interactive Marketing
  10. Marketing Ideas & Tips to Grow Your Business