(BM) Business Management

Course Description:
This Business Management course covers fundamental management principles and strategic planning. Participants learn key terms, the difference between management and leadership, and the strategic planning process, including models like SWOT and scenario planning. The course emphasizes practical application, covering team building, defining values, crafting vision and mission statements, understanding strategic business units, using KPIs, conducting gap analysis, and plan execution.

Course Outlines:
  1. Introduction to Management
    • Key Terms in Management
    • Management Assessment
    • Differences between Management and Leadership
  2. Strategic Planning
    • The Importance and Definition of Strategic Planning
    • Steps of Strategic Planning
    • Strategic Planning Models (SWOT Analysis, PMSP, Scenarios)
    • Practical Tests in Strategic Planning
    • Plan to Plan (Building Planning Team)
    • Review and Define Values
    • Vision and Mission (Definition, Formulation, Specifications & Evaluation)
    • Strategic Business Units
    • Key Performance Indicators (Definition with Examples)
    • Gap Analysis
    • Executing the Plan

(MM) Marketing Management

Course Description:

This course explores modern marketing models and concepts, including integrated marketing and the marketing mix. Participants learn about marketing services, 21st-century marketing laws, target market identification, competitive advantages, and environmental analysis (PEST & SWOT). The course covers market segmentation, targeting, positioning strategy development, and creating long-term winning strategies.

Course Outlines:

  1. The Modern Marketing Models
    • Modern Marketing Concepts
    • Integrated Marketing
    • The Integrated Marketing Mix
    • Modules of Marketing Services
    • Laws of Marketing in the 21st Century
  2. Target Market Identification and Competitive Advantages
    • Analyze the External and Internal Environment through (PEST & SWOT) methods
    • Steps in Market Segmentation
    • Targeting in Marketing
    • How to Develop a Market Positioning Strategy
    • Creating a Competitive Advantages
    • Winning Strategies for the long-term

(OM) Operation Management

Course Description:
This Operational Planning course develops essential leadership and management skills, focusing on effective communication. Participants learn the differences between operational and strategic planning, the requirements for developing and linking operational plans to strategy, and the tools used, including SWOT analysis. The course covers KPIs, plan implementation, common errors, the role of communication, and the steps to write an operational plan, including defining results, setting SMART objectives, creating timetables, budgeting, and developing action plans. Practical tests reinforce learning.

Course Outlines:

  1. Introduction
    • Leadership Skills and Building Leadership Capacity
    • Essential Management Skills
    • Effective Communication Skills (Forms, The Art of Asking Questions - The Art of Attentive Listening)
  2. Operational Planning
    • Differences between Operational Planning and Strategic Planning
    • Requirements to Develop an Operational Plan
    • Linking between the Operational Plan & the Strategic Plan
    • Tools used in preparing the Operational Plan, including Computers
    • Key Performance Indicators and Application Mechanisms
    • Follow up on the Application of the Operational Plan
    • Errors in preparing the Operational Plan
    • The Role of Communication in the Success of the Operational Plan
    • Steps to write an Operational Plan using the SWOT Technique
      • Building an Operational Planning Team
      • Modified SWOT Analysis
      • Define Results
    • Setting SMART Objectives
      • Write Means for each Objective
      • Timetables
      • Agenda (Tasks and Mechanism of identifying them)
  3. Define Budget for the Operational Plan and Financial Coordination
  4. Action plan
  5. Practical Tests

(HRM) Human Resource Management

Course Description:

This HRM course covers core human resource management concepts and key terms. Participants learn about teamwork, organizational skills, job analysis and design, recruitment, selection, and dismissal processes, performance evaluation, and building employee motivation.

    Course Outlines:

    1. Concepts and Key Terms in HRM
    2. Team Working
    3. Organizational Skills
    4. Job Analysis and Job Design
    5. Recruitment, Selection, and Dismissal
    6. Performance and Evaluation
    7. Building Motivation

    (FAM) Financial and Accounting Management

    Course Description:

    This course introduces fundamental financial concepts and tools for managers. It covers basic accounting principles, financial statement analysis for non-financial managers, and budget management techniques.

      Course Outlines:

      1. Introduction to Finance
      2. Accounting for Managers (Basics)
      3. Analyzing Financial Statements for Non-Financial Managers
      4. Budget Management for Non-Financial Managers